TCF927: My Thoughts on Lead Generation Services

Sometimes, getting new leads can be a tough task for contractors. One way many businesses do this is through lead generation services. But should you use third-party lead generation services for your business? Tom shares his thoughts on lead generation services. He discusses why building a strong brand is essential for contractors and how they can use lead generation services strategically based on their business circumstances.

Episode Highlights:

[00:00] – Lead gen services and the importance of building a strong brand
[01:53] – Getting immediate leads for new businesses
[03:08] – Consumers don’t see lead gen sites as problematic
[04:34] – Build your brand and use lead gen sites as needed
[04:46] – $300 million company on Angi
[05:30] – Clients just want to solve their problems
[06:39] – Have a presence everywhere your potential clients might look
[07:42] – Lead services spend millions on advertising to generate leads
[08:16] – The cost and the ROI
[10:47] – Respond immediately to leads from these services
[12:03] – Refining your lead intake process and levelling up sales skills


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