TCF918: Elevate Your Marketing

Are you tired of the same old marketing tactics that aren’t generating leads? It’s time to step up your marketing strategy. John Jantsch, the founder of Duct Tape Marketing, shares his best tips for taking your marketing game to the next level. He discusses the importance of clearly defining your marketing strategy versus tactics, zeroing in on your ideal client, optimizing your phone handling processes, and much more!

Episode Highlights:

[00:00] – Intro
[02:29] – John’s background
[05:50] – How marketing has evolved over the years
[07:14] – Marketing strategy most contractors fail at
[09:03] – Strategies vs. tactics in marketing
[09:37] – Tom’s main marketing strategy
[11:47] – Building trust and creating a brand that stands out
[14:21] – Identifying ideal clients
[17:51] – Where to find your ideal clients
[19:36] – Leveraging local relationships to reach new residents
[22:52] – Importance of improving phone handling from leads
[26:11] – Balancing technology and human touch in client interactions
[27:40] – Using chatbots on your website
[31:42] – Tips on direct mail campaigns
[35:12] – Books written by John
[36:37] – John’s favorite marketing book: The Practice of Management
[37:38] – Advice for contractors who have no marketing strategy
[40:23] – Best way to connect to John

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