TCF880: How to Stop Being a Deer in the Headlights

This week, Tim and Derek explain how important it is to use multiple platforms for marketing your business. If you’re only advertising on one platform, you’re missing out on reaching a lot of potential customers. Just like a deer frozen in the face of oncoming headlights, your businesses can become paralyzed by focusing solely on one marketing channel. You need to spread your marketing across different places, like YouTube, Facebook, Instagram, TikTok, podcasts etc.

In this episode, they discuss:

  • Marketing strategies and the importance of expanding your marketing efforts
  • Different ways businesses can market themselves today
  • Disadvantages of focusing strictly on one marketing platform
  • Targeting your marketing for different generations and a wide range of customers
  • Tracking your marketing data and understanding your social media platforms


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