TCF849: Why are you so expensive?

“Why are you so expensive?” This is a common question many contractors face while having pricing conversations with their clients. But how you respond to the question determines whether you’ll seal the deal or break it. Tim and Derek are here to discuss how to react when you’re questioned about your expensive rates.

In this episode, they discuss:

  • Derek’s experience with a client who asked him about his expensive pricing
  • How Derek handled the situation and was successful in closing the deal
  • Having the tough pricing conversations with confidence by explaining the real reasons behind your expensive pricing
  • Importance of clear communication and setting expectations with clients
  • Justifying your pricing transparently builds understanding, while reacting defensively puts you at a disadvantage


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