It’s the silence between words or notes in music that gives them meaning – if we just string words together without breaks, it’s just noise. Steve uses this fascinating analogy to ask you a question, “Are you making music or noise when you talk to customers?” He tells you why you need to STFU when you’re having a discussion.

In this episode, Steve discusses:

  • The power of silence
  • Story from Steve’s early business when he learned how long 60 seconds really feel
  • Analogy of words or notes in music to tell that words are meaningless without silence
  • Encouragement to roleplay STFU with people around you
  • Asking a question and then staying silent is more important than the question itself


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