TCF809: The Art of Pricing – A Dance of Numbers and Emotions

Today, Tim and Derek talk about the art of pricing. They explain how to find the right balance between numbers and emotions when quoting your price to clients, and share a personal story of Tim about underestimating a job quote, and highlight the valuable lessons he learned from it. They also emphasize the power of starting with a higher price to get an emotional reaction from the client.

In this episode, they discuss:

  • The story of underestimating a job quote and having to renegotiate with the customer
  • The importance of accurate pricing and not underestimating your value
  • The strategy of starting high with quotes to get an emotional response from customers
  • Being a member of a contractor support group to get advice quickly
  • When dropping a high quote, being silent and letting the client process their reaction
  • Letting the client explain themselves during negotiations instead of making assumptions


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