TCF795: The Worst Question You Can Ask on a Sales

Tom reveals one of the most common mistakes contractors make when talking with potential clients and trying to get a sale — the mistake of asking them, “What’s your budget?” He explains why this question can be the worst thing to hear during a sales conversation and how it can be detrimental to your sales process. He offers alternative strategies that will help you close more deals and build stronger client relationships. 

Conversation Highlights:

[00:00] – Intro

[01:01] – Trust issues in sales

[02:15] – The worst question to ask on a sales call

[03:52] – Pre-qualifying prospects 

[04:21] – Two budget scenarios to engage prospects

[05:57] – The golden question[07:19] – Free Resource: How to Prequalify Better


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