TCF751: You’re Overthinking Your Pricing

When it comes to pricing, most contractors are overthinking, overanalyzing, and overthinking again. Tom is here to tell you that you don’t need to overthink your pricing. You should charge what you’re worth and what you need to make a profit. Remember that you are providing a valuable service, and you should be compensated fairly for it.

Conversation Highlights:

[00:00] – Intro

[00:13] – You’re overthinking your pricing

[03:15] – 50% gross profit sheet

[03:49] – Have confidence in your numbers 

[04:22] – Moving from insecurity to confidence in numbers

[04:28] – Tell yourself the truth

[05:23] – Implement the perfect pricing formula

[06:14] – Mind your own business


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