TCF749: Why 50% Gross Profit is Key

While the 50% gross profit benchmark is almost non-negotiable when it comes to running a successful business, some contractors still feel hesitant about it. Tom is here to tell you five reasons why a minimum 50% gross profit is crucial to building the business that you want.

Conversation Highlights:

[00:00] – 50% gross profit is the key to a successful business

[02:30] – What is gross profit 

[03:58] – Fastest and most efficient means of generating profit

[05:03] – Acknowledging the value of your efforts

[07:26] – Maximizing net profitability with fewer jobs

[09:35] – Sustaining business operations and covering overhead costs

[11:38] – Providing a superior customer experience

[13:29] – Closing thoughts


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