TCF709: GET EYEBALLS: Be a Rifle. Not a Shotgun

Tom tells you not to throw your marketing bullets in the air, hoping that one of them will hit a target. You need to be hyper-focused with your marketing. Don’t be like a shotgun. Be like a sniper with your marketing and save your time and money.

Conversation Highlights:

[00:00] – Intro

[01:51] – The reason contractors struggle with lead generation

[02:23] – Having clarity about your business

[03:44] – Getting clarity around your ideal client

[05:17] – Having clarity of actions and messaging

[06:17] – Being a rifle, not a shotgun


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