TCF700: GET EYEBALLS – Marketing Strategies and Tactics with Spencer Powell

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!

Conversation Highlights:

[00:00] – Intro

[02:03] – About Spencer and his business

[03:35] – Reasons to narrow your niche

[05:03] – Spencer’s definition of marketing

[11:01] – The difference between strategy and tactics in marketing

[14:12] – An example of building the right marketing strategy and how it works

[15:47] – Strategy and tactics of The Contractor Fight

[19:29] – Leveraging the embarrassment of your clients to connect more deeply with them

[23:39] – Marketing strategy advice for beginners

[27:26] – Lead generation tips for design-build contractors

[29:46] – The unhealthy, negative marketing trends some contractors follow

[31:54] – High-profit design-build clients are more likely to be on LinkedIn than on TikTok

[33:55] – The issue of dollar and time constraint

[36:51] – Spencer’s advice to contractors

[41:17] – The best way to contact Spencer


== Builder Funnel:  

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