TCF696: MONEY MINDSET – There’s Money in Your List

the contractor fight podcast

Tom shares five reasons why you need to really go after your past customer list. It’s not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you’re gonna want to implement.

Conversation Highlights:

[00:24] – A common mistake contractors make repeatedly

[02:50] – There is money in your list

[03:12] – Repeat customers spend more money

[04:45] – Lifetime value of a client

[05:34] – Past customers are easier to sell to

[07:09] – Reach out and communicate with your past customers

[09:19] – New customers cost you more

[11:34] – Your repeat customers promote your business

[14:14] – Customer retention and repeat business will drive your business

[15:50] – Retain more customers to increase profitability

[16:36] – Actions you need to take

Resources: 

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