TCF633: The Sales Show – Likability

Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.

In this episode, we talk about… 

  • What being a likable salesperson means
  • Some examples of when customers cancel a deal due to an unlikable salesperson
  • Characteristics that make a salesperson likable.
  • How being likable helps you in getting hired
  • Instances when Tom, Steve, and Derek were told they were likable but didn’t get the job
  • Likability versus your knowledge 
  • Some selling tips and advice


This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: 


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