Sunny and Tom answer your questions about generating leads without social media, priorities for a company with less than 1.5 million in revenue, and how to build a great company culture and maintain it.

 

Question1: How to generate leads effectively without social media?

  • Have a good website that answers all your customers’ questions and talks about pricing etc
  • Produce a lot of relevant and search engine-friendly content
  • Develop relationships with local influencers
  • Put yourself in front of people — pound the phones and the pavement


Question 2: What are the most important priorities for a company with revenues under 1.5 million?

  • Do a great job on every single project regardless of how much money you’re making
  • The capital that you need to build your business is happy customers – they’ll refer you, give reviews, etc


Question 3: How do you build a great culture and keep it alive once you’ve created it?

  • Have a clear vision of how you want to show up in the world as a company
  • Set the standard, and be the example for others to follow
  • Communicate the core values of the company to your team
  • Be firm but fair
  • Reward the behavior you want more of

Resources: 

Submit your questions to help@thecontractorfight.com with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show.

 

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