TCF600: The Sales Show – Building Rapport

Building rapport is a crucial component of the sales process. The more rapport you build with a customer, the more likely they are to buy your service. Tom and Derek talk about various ways to build rapport and make more sales.

In this episode, we talk about… 

  • One of the unique ways Tom ever built rapport
  • What rapport building is all about
  • Finding common ground or having a conversation is not the same as building true rapport
  • Some tips for building rapport with another individual
  • The power of listening


This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: 

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