TCF590: Using Shin-Fu Teachings in Vineyard Business with Mike Nunez

Tom speaks with Mike Nunez, owner of Nunez Vineyard Management, which installs, maintains, and manages vineyards in Napa and Sonoma Valley of California. Mike shares how he used The Fight teachings in his business and grew his sales.

In this episode, we talk about… 

  • About the vineyard industry —installation, average size, competition, suitable places for growing grapevines, etc.
  • Mike’s background and how he got into the vineyard business
  • The way 50% gross profit rule and the Shin-Fu mindset helped him grow his business
  • The typical sales process in the vineyard industry
  • Why Mike joined the paid content of The Contractor Fight
  • Changes he made in his business that helped him to increase his sales
  • The time he faced a challenging situation in the business and how he overcame it
  • Closing a sale using DiSC (Dominance, Influence, Steadiness, Conscientiousness)
  • Mike’s experience of putting the pricing on his website


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