TCF583: The Sales Show – Mistakes You’re Making When You Get a Price Objection

Price objections are a common occurrence in sales conversations, and if you fail to handle price objections properly, you may end up making mistakes that can negatively affect your business. Tom explains how some people make mistakes when they encounter a price objection — if you avoid these mistakes, you’ll sell more.

In this episode, we talk about… 

  • The most common mistake people make when they get a price objection
  1. Defending your price 
  2. Offering to lower your price
  3. Not Asking questions about the objection
  • Strategies to help deal with the price objection


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