TCF545: Friday Fails – Selling Theories

Dan discusses a conversation he had with a guy at The Trade Show about selling theories and shares how you can effectively apply ideas or theories to your business.

In this episode, we talk about… 

  • Steps for incorporating a theory into your business in a meaningful way
  • The fundamental issue with some tradespeople — separating manual labor and mental labor
  • Finding value in the mental work rather than the physical work


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