Tom speaks with Chans Weber, the owner of Agile & Co — a marketing agency that specializes in paid traffic. They had a discussion about paid ads on Google and Facebook, why they sometimes work and sometimes they don’t, using Google My Business to drive traffic to your website, some marketing tactics, etc.
In this episode, we talk about…
- About Chans and his company
- Some of the biggest misconceptions and mistakes people make when they run paid ads
- About Google My Business and how it can be a real game-changer for businesses
- Factors that determine a local algorithm or SEO
- Audience-based marketing versus intent-driven marketing
- Utilizing your website as the centre of your marketing universe instead of relying on third-party sites
- Fastest ways for new businesses to rank higher in search results
- Tips and strategies for setting ad targets
Resources:
Agile & Co.: https://thecontractorfight.com/agile
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