Dan explains the siren song of big-ticket jobs and how emotional attachments to your clients and overlooking smaller projects for the sake of mega-projects are going to cost you.
In this episode, we talk about…
- Some examples of how your emotions can betray you
- Not overlooking small projects for the big ones
- Not getting emotionally invested in your customers
- Sending the quotes with confidence that the math will work in favor of you
Resources:
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