TCF496: Friday Fails – Don’t Compete on Price

Today, Dan discusses competitive pricing with others, why that is a useless approach, and how it is going to undermine you and your business in the long term.

In this episode, we talk about… 

  • The reasons why you shouldn’t compete on price
  • Building your brand and making sure you find the right customers
  • Having content that directly addresses the price difference upfront with customers, so they’re not left wondering and to their imagination.
  • Dan’s three standard mantras for selling at the right price:
  1. Give no consideration to what others in the market are charging for services. If you know your numbers, then you can make the margins you need to survive and thrive
  2. Adapt the mindset that you’re the only contractor in the town
  3. Know your numbers and deliver them with absolute confidence


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