TCF426: Your 2022 Attack Plan

2022 is just around the corner. Tom’s here to remind you to step on the gas and create momentum to start the year strong! 

In this episode, we talk about…

  • The One Page Business Plan—keep it simple!

  • Get clear on the foundation of your business 
    • Who do you serve?  
    • What are the most profitable projects? 
    • How will you meet the needs of your ideal clients?
    • What problem are you trying to solve and why are you trying to solve it?

  • Solidify your values
    • Review company and personal values

  • Know where your revenue is coming from
    • Do you need to reassess pricing strategies?
    • What income streams do you have?  
    • How many leads do you need for each sales goal?

  • Break down your marketing strategies to reach your targets 
    • Get clear on your goals to be able to create a clear strategy  
    • Examples of marketing strategies 
    • Know the difference between business strategies vs. tactics

  • Review your competition 
    • What is your advantage?
    • What are your KPIs?

  • SWOT (Strength/Weaknesses/Opportunities/Threats) Analysis

  • Break the plan up and assign who’s responsible for each metric, strategy and tactic!


Join us for October Fight Night “Getting a Jump on 2022: Creating your implementation plan” 

Register here:

Tom’s book, Winning the Contractor Fight:

Grab your Fight Planner here:

Amp up your presence online. Check out Contractor Growth Network. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again.


The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!


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