TCF409: Go to War with Jon Paramore

At some point, you have to make the choice to go to war, bury your bitch voice and create the life and business you want! Tom’s guest today is Jon Paramore, founder of SMASH Co., where they dig into helping contractors with recruiting, business coaching and marketing. Jon shares what he’s learned from his past struggles and why showing up and giving your best each day must be a non-negotiable!    

In this episode, we talk about…

  • How Jon became a better leader after experiencing bankruptcy 
  • Why you should always trust and verify when making decisions
  • Track everything—there’s no such thing as too much data
  • Advice for always operating in a cash status 
  • With great wealth comes great responsibility—take care of people who will pick you up when you need them most
  • How Jon started SMASH
  • Why it’s hard to find people who want to work in the trades
  • The difference between hiring vs. recruiting 
  • If you don’t like what you’re attracting in your world, be willing to become something different 
  • Pivot, extract the lesson and implement what you need to do when adversity hits 
  • Addressing negative self-talk and creating non-negotiables that allow you to show up and go to war every day   



Go To War Podcast –

Contractor Growth Network –

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

Order Your Fight Planner –

The Contractor Fight Facebook Group –

The Contractor Fight Night –