2020 taught everyone the value of digital marketing and why your online presence matters. Tom’s guest today is Spencer Powell, the creator of Builder Funnel and author of the new book The Remodeler Marketing Blueprint. Spencer breaks down how a content mindset can boost your business and simple ways to build your brand by shifting your online strategy!

In this episode, we talk about…

  • Commonalities in 2020’s success stories 
  • How 2020 created a shift and entry of dollars into the digital space
  • Adopting a thought leadership and content mindset
  • An SEO framework that allows you to measure, tweak, and improve
  • Viewing your website like a sales rep that never sleeps 
  • Blogging, pillar pages, and tips for using transcriptions to boost your content
  • Whether to build your brand in-house vs. outsourcing services 
  • Putting in the reps to get comfortable on camera
  • Adding a top of the funnel lead conversion to every page on your website 
  • Why you should create a miniseries for your business 

Resources:

Remodeler Marketing Blueprint

Builder Funnel

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