Every respectable contractor out there hates all those low-ball contractors that seem to be taking their business. Don’t hate all of them. Some of these guys don’t even know they are doing it. Tom is here to educate you on how to compete with those low-ball contractors. Control the things that you can control!

In this episode, we talk about…

  • Some contractors might not be intentionally low-balling
  • Half the price doesn’t mean they are making less than 50% profit
  • Position yourself as the expert in your industry
  • Why money is less relevant to those that have expert status
  • How to connect with your prospects on a deeper level than your competitors
  • Dig up their real motive for wanting to hire you
  • Things that are within your sphere of control

Resources:

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