TCF348: 5AM Fight – Protect the Experience

Everyone is looking for a way to stand out, a way to prove their value and give their clients a reason to pay their higher price. Tom’s on the road but that’s not going to stop him from dropping a knowledge bomb on you today. You must emphasize protecting your clients’ experience!

In this episode, we talk about…

  • Common denominators amongst businesses that continue to sell their work at higher rates
  • Setting the tone for the experience by having a great first impression
  • Your website should make it incredibly easy for them
  • Focus on the things that most contractors tend to mess up
  • Keeping clients informed about what’s going on will help keep things smooth
  • What people are complaining about most of the time with contractors
  • How to learn what you need to improve on
  • Where protecting the experience shows up in your business


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