There is no silver bullet in the sales game, but there are a couple of things that consistently work. Tom is here to share The Golden Question with you. It’s important to remember that regardless of what you ask them, people buy for their own reasons. Build that trust like your competitors won’t and your sales game will take off!

In this episode, we talk about…

  • There’s no power to it; it’s just a question
  • Understand what’s important to your potential client
  • Everyone gets that knot in their stomach when they don’t know what to say
  • The question that can be used in just about every situation
  • Stop justifying and defending; ask this question
  • They will present you with an opportunity to find a better solution

Resources:

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