TCF303: 5AM Fight – My Rates Have Gone Up

It’s one of the hardest things to do as a business owner, but if you don’t grow the balls to do it then you’ll never get unstuck. What’s the best way to explain to existing customers that your rates have gone up? You’ve already done great work for these customers at a cheaper price and you’re afraid that they will leave. Well, if you don’t tell them then you will have no money anyway, so just do it!

In this episode, we talk about…

  • Two reasons that you are afraid to tell clients that your pricing has gone up
  • Don’t defend it, just tell them straight up
  • Stop pricing your work to go out of business
  • Be confident and secure in where you are going and what your goals are


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