TCF290: 5am Fight – Sales & The RAS

The Reticular Activating System (RAS) is the part of your brain that controls what you give importance to in your life. It’s easy to get consumed by the chaos of day-to-day life, but you have to program your brain to track your sales numbers. Sales are the oxygen that will keep your business alive, so make it important!

In this episode, we talk about…

  • Whatever you tell your brain is important will start to reveal itself
  • How to calculate your effective sales rate (ESR)
  • Determine where you are and where you want to be


Learn how to raise your ESR:

Schedule A Contractor Sales Academy Demo

The Contractor Fight Facebook Group

The Contractor Fight Night

The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!

The Bridge

The Contractor Fight TV

The Contractor Sales Academy Podcast


Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.

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