This week is all about content marketing. A lot of you guys are in a slump right now. The weather is getting colder and the phone has stopped ringing. But what can you be doing to make sure that phone is ringing year-round? The answer is simple. Content marketing. Content marketing can establish you as an expert and build trust with a potential customer before you even talk to them personally. Plus, it’s cheaper than traditional forms of advertising. If you’re not already doing some sort of content marketing you’ll definitely want to take notes during this episode.
In this episode, we talk about…
- What content marketing is
- How content marketing can bring you more business
- What kind of content to create
- Being consistent
- Establishing “Expert Status”
Resources:
They Ask You Answer by Marcus Sheridan
The Contractor Fight Night
https://thecontractorfight.com/fightnight/
The Contractor Fight TV
https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw
The Contractor Sales Academy Podcast
https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2
The Bridge
https://contractorsalesacademy.com/the-bridge/
The Contractor Fight Facebook Group
https://www.facebook.com/groups/thecontractorfight/
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.
