I recently started interviewing some Strongpreneurs for my new podcast. To date, I’ve talked to Mark Reifkind, Mike Michalowicz, Adam Mock, Craig McBreen, Marcus Sheridan and David Whitley.
These people are fitness experts, marketing experts or all around business and people experts. They know their stuff and they are all running strong businesses. I am totally new to the podcast world, at least the interviewing side of it and wanted to share a few things I’ve learned so far.
Before I share, it’s important that you know the reason for this post.
Many times we see speakers, coaches and other experts start things; online courses, workshops, podcasts, etc…and, we see them succeed. The production quality is great. The guests are great. Everything is great.
This post is to provide a quick look behind the curtain of The Strongpreneur Podcast and share the good and ugly. Here’s what I’ve learned so far…
It’s way more work than I thought.
“I’m starting a podcast.” I thought grab a mic, recording software and some guests. Hit record and we’re all good.
But, one of my mentors, Neil Kristianson started asking questions and what they revealed was how much work I need to do to have a successful launch. A little promotion to my email list and social networks. A few invitations to people I don’t know to also get the word out. I’m spending more time than I thought I would setting up interviews, researching guests and other backend stuff.
Listening is hard. Interviewing is harder.
Good communication begins with truly listening and understanding the other person. It is pretty challenging for most of us to really listen.
Interviewing is an art and I have a lot of respect for those who do it well. I find it challenging to not only listen…but, to also hear what the guests are saying and then guide the conversation to fit my audience.
“My interviews sound like a bad NPR show. I’ve got a long way to go. My guests are great. I need work.”
You need to start to get better.
I need to get better at everything. The sound quality, the questions, my energy level…it all needs work.
But, we all need to start somewhere if we’re going to get better. My first talk to an audience was bad and my second wasn’t much better. The first project I did as a new contractor was much different than the last.
I need to continue to battle the head trash that tells me “this is bad” and remember to motor. I’m glad I started and I’m glad I have the chance to improve.
It’s not about me.
My mind easily goes to making sure I sound good. I have an ego and want this to be an amazing podcast that adds a ton of value to people.
I want the work I do to be great.
The best lesson I’m learning so far is that this podcast is not about me. It is about serving my listeners.
It’s also about my guests.
My listeners need to be engaged and helped. They need to feel like the time they spent with us was worth it. My guests need to feel at ease sharing their stories and broadening their impact as well.
I’m learning that if the content is good and adds value most people will look beyond the occasional audio issue or NPR sounding interviewer.
That’s what I’ve got at the 6 guest mark. I’m grateful for all of my guests and the wisdom they have shared. I look forward to bringing more strong people your way and telling their stories.
I also look forward to getting better.