It’s so easy to get caught up in all the new and shiny tools, marketing courses and even advice from business coaches like me. At the end of the day you need to make sure that you are not just spending your time & money on the latest a greatest thing that is supposed to grow your business…you need to make sure you are getting the results you want.
The Burden of Clarity
Without being 100% clear on what you want in life you will not get the results you want. I often refer to clarity as a ‘burden’ because most people view taking the time to define what they want as a total hassle.
How can you get results that will fire you up if you don’t first get clear on what your target is?
Expect Results from Your Team
You may have an Administrative Assistant, Bookkeeper, Office Manager, Foreman, Sales person, or plain old laborer. You might have all of these in your business! Do they know what the expected results are for their position?
Many contractors I talk with haven’t taken the time to spell this out. Instead, they write lame Job descriptions that they copied and pasted from someone else.
Tip: For each position, answer this question:
“What is the non-negotiable result I expect from this position in order for them to keep their job?”
Expect Results from Yourself
We too often let ourselves off the hook as the owners of our businesses. I do it as well.
“What is the non-negotiable result that you expect of yourself in order for you to keep your job?”
If you consistently fall short of this, maybe it’s time to quit and go work for someone else.
Watch the Game-Film Right After the Game
I coach high school football. We normally play a game on Friday night. Then, Saturday morning at 830am we get the players and all coaches together to watch the tape.
The tape tells the truth about what we need to fix and what we did well.
Each week in your business measure the results you expect in a short company meeting.
Sales people (or you) should share what they’ve sold in the past week.
The Bookkeeper can share what she’s collected in the past week.
The Foremen can share the job costing from their latest job.
Do you see what we are doing here? We’re watching the game tape consistently.
Stop running a business by just hoping things will work out. Expect results. Demand them. Do this and you will reach beyond the goals you set.
