EP12: The Power of Silence

Today in the studio, the guys are going to talk about a very common problem for most contractors. That problem is dearly called STFU but for short it is called shutting your mouth. Keeping your mouth shut is the secret weapon to sales. If you talk too much, you are going to scare off the clients. There is simply no reason to speak until you have heard everything that you need to hear. So contractors, STFU!

In this episode, we talk about…

  • What can happen when you simply shut your mouth
  • The fellas trade stories where keeping their mouth shut saved the sale
  • The power of silence
  • How contractors usually fill the silence
  • Why we answer questions that aren’t even questions
  • Being present and what that looks like
  • Asking the right questions to keep them talking
  • Building trust through prolonged interaction using the 30:70 rule


Contractor Sales Academy

CSA YouTube

The Bridge