EP105: Motive is Key

What do you think the most important aspect of the sales process is? The guys are proving today that the very first step, motive, is also the most important. And you’re going to need to keep this in mind when you’re navigating the process with customers.

In this episode, we talk about…

  • Why the motive is your foundation to set up all of the other steps in the sales process. 
  • Examples of the situation where the guys’ training about motive helped them close a sale. 
  • How using motive properly makes people want your service enough that their desire is more important than the cost. 
  • Why you need to train yourself to truly see from the customer’s perspective.


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